Have you ever wanted to find out what happens when a top idol-actor takes matters into his own hands?
What does it mean when a megastar like Lee Jun-ho (who is loved by millions) and walks away from a giant like JYP Entertainment?
And most importantly, what is he going to be starting that could change everything?
Well, it has been answered! After an incredible 17-year career with JYP, Lee Jun-ho has registered his own entertainment agency: O3 Collective. Not only has he shifted his professional relationship, but like we said, he has ushered in a new chapter in his career as an actor and as a singer.
What is O3 Collective?
Ever wondered why Lee Jun-ho didn’t just join another big agency after JYP? Or why did he chose to build something entirely new instead of taking the safer route?
That’s where O3 Collective comes in — but wait, it’s not your regular entertainment company!
The name itself hides a cool meaning:
- One – the unique identity of the artist.
- Original – the fresh, creative power of the content.
- Orbit – the system that supports and expands everything.
Now, ask yourself — doesn’t that sound more futuristic than a normal agency?
Unlike traditional labels that only manage schedules and promotions, O3 Collective wants to be a creative business lab. What does that mean? Simple — instead of stopping at music or dramas, they’ll build IP-based projects that can grow into fashion, performances, brand collabs, and even global businesses.
So the big question is: can O3 really change how K-pop idols and actors build their careers?
Meet the Minds Shaping O3 Collective
Now here’s something you might be wondering:
- Who’s really backing up Lee Jun-ho in this bold new venture?
- Is it just his solo dream, or is there a powerhouse team behind him?
Well, the answer is clear — Jun-ho isn’t alone on this journey!
At the heart of O3 Collective is Yang Hye-young, the co-founder and CEO. If the name sounds familiar, it should. She has a strong background at CJ ENM’s Brand Strategy Office and Performance Business Division, where she successfully led groundbreaking projects in entertainment and branding. Doesn’t that already make you curious about the kind of innovation she’ll bring here?
But that’s not all — Jun-ho is taking his trusted staff along with him. These are the people who have been by his side for years, understanding his career moves, his growth, and his vision.
And here’s the cherry on top → O3 Collective is also welcoming young, fresh talents from the management industry. Imagine that: seasoned professionals + new creative minds working together. Isn’t that the perfect recipe for synergy and innovation?
So, with this powerhouse team, don’t you think O3 Collective already feels less like a start-up and more like a game-changer?
Lee Jun-ho’s Vision & Statement
Ever wonder why a star at the top of his game would leave a stable 17 years at JYP?
That is exactly what Lee Jun-ho did – for a reason that is both heartfelt and aspirational.
When it was time for Jun-ho to separate ways with JYP in April 2025, he shared a heartfelt message to express his gratitude to the company for all of their support and guidance throughout his idol and actor journey, and promised to be ever thankful for the value of their relationship.
And there was a dream.
Jun-ho wanted to step into a new chapter in which he could carve out creativity, scale original ideas, and build in a way that not only grows for him, but also those around him.
With O3 Collective, his goal is clear:
- To create a team-based system where artists, staff, and content grow together.
- To move beyond “management” into a business lab of creativity and IP expansion.
- To prove that K-pop idols and K-drama actors can reinvent themselves as industry leaders, not just performers.
In short, Jun-ho’s vision is bigger than himself — it’s about building a legacy.
Upcoming Projects of Lee Jun-ho
Are you curious to know what Lee Jun-ho is bringing to fans right after launching his own agency?
Well, the good news is — he’s already lined up two major projects that perfectly reflect his ambition with O3 Collective.
- First, Jun-ho is set to headline the upcoming tvN drama Typhoon Boss, where fans will get to see his trademark charisma in a refreshing new role.
- Alongside that, he’s also starring in the Netflix original series Cashero, which is expected to showcase a unique storyline with global appeal.
But here’s the interesting part — both of these projects align with the very philosophy of O3 Collective.
- They mix originality with mass appeal.
- They position Jun-ho not just as an idol-actor, but as a versatile global entertainer.
- And most importantly, they show how his agency is focused on building powerful IPs that can connect with audiences beyond Korea.
Clearly, Jun-ho is not just taking on roles… he’s setting the stage for a bigger creative journey.
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Industry Impact
Are you wondering how the industry is reacting to Lee Jun-ho’s bold move?
Well, the buzz is loud — and it’s only getting bigger.
- Reaction Among Fans: The minute O3 Collective became public knowledge, fans took to the social media airwaves. Many took to calling the endeavor a “new era” for Jun-ho, while trending hashtags of his independence quickly followed it up, proving that he has a well-supported global fanbase that will be there in the future.
- Insiders Perspective: The industry’s insiders appear to be taking it seriously, emphasizing that this is a huge step. In all reality, most idols-turned-actors don’t launch their own agency sky while remaining one of the top idols in Korea, clearly demonstrating that Jun-ho is not afraid to take action on his creativity beyond acting, music, and business to be a leader in a creative fashion.
- The Bigger Picture: The launch also indicates an emerging trend in K-entertainment — the movement of idols and actors leaving large companies to seek independent labels. These moves reemphasize the importance of creative control, IP ownership, long-term strategy, and evolving entertainment models.
In conclusion, Jun-ho isn’t just launching a company, he’s a trailblazer for the future of K-pop and K-drama stars.
Conclusion
The launch of O3 Collective by Lee Jun-ho marks a new era for him after his long ride with JYP. With a skilled team in place, and exciting coming projects such as Typhoon Boss and Cashero, it has already shown indication of his desire to grow, not just artistically, but as a creator. Fans are now anxious to see how O3 Collective develops his future and whether it has potential to welcome more talent in the future.
