What would happen when one of the best K-Pop stars teams up with one of luxury fashion’s most prestigious brands? Could youthful exuberance and timeless elegance coexist in one shining experience?
Officially on August 27 2025, it was officially announced that Jang Won-young from Ive has been selected as the new brand ambassador for Italian luxury jeweler Bvlgari. This collaboration is more than another celebrity-brand relationship – it brings together an ideal blend of idol power × luxury fashion credibility and we should all be watching their partnership unfold.
Let’s take a closer look at this exciting partnership.
Why Bvlgari Chose Jang Won-young
Bvlgari, the famous Italian jeweler based in Rome, explained why Jang Won-young was the perfect choice for the brand. They highlighted her vibrancy and positive outlook, and her desire to grow and challenge herself.
Bvlgari stated that those exact attributes directly link to Bvlgari’s DNA of elegance, innovation, and timeless beauty. With her youthful energy and global impact, the brand believes that she can represent its essence in a fresh and forceful way.
And while their press release spoke of many of her endearing qualities, what really makes her different is her distinct style.
A Generational Icon with Timeless Style
Jang Won-young has rapidly attained the status of a generational icon, not just because of her capabilities, but also because of her stunning looks and effortless fashion sense. On stage, during fashion shoots, and at red carpet events, she embodies a youthful quality while exhibiting elegance.
As Bvlgari’s newest face, she is expected to reinterpret the brand’s jewelry and watches in her own key–an innovative, trend-setting spin on the timeless Roman craftsmanship and luxury.
First Look: Won-young Shines in Divas’ Dream Collection
For her first-ever photoshoot as an ambassador for Bvlgari, Won-young was dressed in Bvlgari’s Divas’ Dream collection. She wore a beautiful set of earrings, a simple necklace, and a classic ring that highlighted her delicate features.
The Divas’ Dream collection is inspired by the mosaic designs of the Baths of Caracalla in Rome, which were formerly a getaway for Roman aristocrats. The collection’s signature fan motif represents classic timelessness which has transcended generations.
On Won-young, the pieces exuded sophistication and innocence, achieving a level of harmony between Bvlgari’s storied heritage and her refreshing contemporary vibrance.
Jang Won-young’s Personal Statement
Expressing her enthusiasm, Jang Won-young shared her heartfelt reflections: “I want to unlock my potential and express those opportunities freely and boldly with Bvlgari. Please look forward to my dazzling journey with the brand.”
There is a mountain of ambition and confidence in her statement which proves her readiness to embrace a new season with fearless creativity. For fans and fashion followers alike this is the beginning of a collaboration full of inspiration.
Upcoming Ambassador Activities
Won-young’s involvement with Bvlgari will start in September 2025, and her first official appearance will be at the “Bvlgari Kaleidos: Color, Culture, and Craftsmanship” exhibition in Tokyo.
This exhibition is not an ordinary event. It is Bvlgari’s biggest exhibition in Japan in the past 10 years. This exhibition will highlight Bvlgari’s artistry, color goodness, and everlasting craftsmanship. And with Won-young at the exhibition, there will be international attention: a beginning to a new time where youthful prominence meets luxury heritage.
Balancing Music and Fashion
While making headlines in the fashion world, Won-young has been lighting up the stage as a musician. On August 25, it was announced that Ive is making a comeback with a brand new album, and Won-young had a hand in writing the lyrics for the title track!
This shows her range as both an idol and as an artist, that she can not only be a performance icon, but she is also a creative voice that guides her music. I think it highlights how she can express her artistry in the upcoming IVE project, and I’m sure fans can not wait for it!
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Conclusion
With her recent assignment as Bvlgari’s ambassador and her visible partnership in Ive’s resurgence, Jang Won-young has begun an exciting chapter in her career. She is the ultimate representation of a K-pop star and features luxury fashion that combines elements of both worlds to get attention from both spheres.
As her career continues, we will watch with great anticipation how Jang Won-young envisions coupling music with fashion. It is clear, she is going to represent the new generation of creative life and representation goals as a global icon.
