The K-pop industry moves fast, but some announcements make a bigger impact than others — and “Hui Joins With Us Entertainment” is one of them. On November 17, 2025, With Us Entertainment revealed that Hui, the charismatic leader of Pentagon and one of K-pop’s most respected producer-idols, had officially signed an exclusive contract with the company.
For many fans, this moment marked more than a routine agency shift. It symbolized the beginning of a fresh artistic era for an artist who has spent years proving his exceptional versatility. Whether performing, writing, composing, or producing, Hui has continually showcased a rare mix of passion, creativity, and musical intelligence. With his move to With Us Entertainment, he steps into a new chapter destined to shape his growth as both a solo musician and a producer.
Let’s explore this exciting new era together and see where Hui’s journey with With Us Entertainment leads next.
Hui’s Journey: From 2016 to Today
Hui made his entrance into the K-pop world as the leader of Pentagon in 2016. He was a born singer and songwriter; the moment he entered the industry, he was already one step ahead of others in his artistic expression. Whereas most idols had to unearth their creative side gradually, Hui was already very well aware of what he wanted — to be one both in the limelight and in front of the studio glass. He was essentially the backbone of Pentagon’s signature sound.
The songs Shine, Daisy, Like This, and Critical Beauty are just to name a few, which show his talent for effortlessly shifting between lively melodies, emotional moods, and unorthodox hybrid structures. However, he did not restrict his work to his group only.
The industry was quick to label him as a hitmaker and he did not disappoint; thus, he produced and composed tracks that deeply influenced K-pop:
- “Energetic” — Wanna One
- “Never” — Produce 101
- Multiple Pentagon songs
- And contributions to various artists
“Energetic” remains one of the most memorable debut-era hits in modern K-pop, praised for its arrangement, movement, and energy. It solidified Hui as a composer capable of creating songs that resonate with the public — something only a handful of idols have achieved at such a level.
His strengths extend far beyond vocals or performance. Hui is equal parts musician, storyteller, and creative thinker.
Why With Us Entertainment?
When With Us Entertainment confirmed his signing, the company emphasized something that immediately caught attention:
“We will spare no musical support to help him solidify his identity as a solo musician and producer.”
This isn’t the kind of statement agencies casually make. It reflects a label that values individuality and sees Hui as more than just another idol joining the roster. They recognize him as a creative mind who needs space, trust, and artistic control.
With Us currently houses a meaningful variety of artists, including:
- Apink’s Park Chorong, Yoon Bomi, Kim Namjoo, Oh Hayoung
- Wheein from Mamamoo
- The boy group The Wind
This combination is extremely promising — each artist brings a unique color and vocal style, creating a wide canvas for Hui as a composer and producer.
What This Move Means for Hui’s Artistic Growth
One thing fans admire about Hui is his ability to explore different musical territories. Over the years, he has worked with pop, ballads, R&B, and even trot, proving he doesn’t limit himself to one sound.
His 2024 solo album, “Who Is Me: Complex,” offered a raw and introspective side of him, touching on identity, confusion, growth, and vulnerability. It revealed an artist who isn’t afraid to experiment or tell uncomfortable truths through his music.
At With Us, Hui is expected to gain:
- More freedom to direct his own music
- A space where self-produced projects can flourish
- Opportunities to act as an in-house producer
- Fewer restrictions compared to larger companies
- The chance to shape his artistic voice without compromise
For someone like Hui, creative freedom isn’t just a benefit — it’s the foundation of his best work.
A Playground of Collaborations Waiting to Happen
One of the most exciting possibilities of Hui joining With Us Entertainment is the potential collaboration lineup.
Imagine what he could create with artists like:
- Wheein, known for her expressive, soulful vocals
- The four Apink members, each offering a different vocal tone and style
- The Wind, a youthful group whose energy suits Hui’s bright, dynamic compositions
Fans are already picturing the potential:
- A warm, emotional ballad for Wheein
- A sophisticated modern pop track tailor-made for Apink
- A fresh boy-group anthem for The Wind
These are not just dreams — they are entirely possible with Hui’s arrival.
A Smart Career Step Toward the Future
For Hui, signing with Us is more than changing agencies. It’s a strategic move toward building a long-term artistic future. He already has an impressive foundation — years of producing hit songs, leading Pentagon, and releasing a meaningful solo album.
This new partnership gives him the platform to go even further — perhaps farther than he has ever been able to before.
Industry observers believe:
- Hui could soon be recognized as one of K-pop’s leading producers
- His solo releases are likely to take on deeper storytelling and musical complexity
- With Us may use his creativity to strengthen the entire label’s music direction
- His role could eventually expand to mentorship and production leadership
In other words, Hui is stepping into a position not just as an artist, but as a long-term creative pillar.
Fans Celebrate a New Beginning
The announcement of his signing generated a large amount of support through social media. The fans expressed their happiness, relief, and pride – a large number of them thinking that this step gives Hui the liberty and acknowledgment that he has been denied for a long time.
Some of the messages contained feelings like:
- ” This company is a perfect match for him.”
- ” He has finally come to the place where his creativity is appreciated.”
- ” I can’t wait to see his collaboration with Apink and Wheein.”
- ” This is the beginning of a new era.”
The eagerness indicates that the supporters are convinced that the current phase will bring the best out of Hui.
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Conclusion: A Fresh Start Full of Potential
Hui’s choice to sign with With Us Entertainment is a landmark in his career. He goes into this new phase carrying with him the experience, creativity, and musical achievements of the past years—plus the enormous potential of the future.
Hui, as a performer, songwriter, and producer, is by far one of the most exciting and versatile musicians of his generation. A new artist with an agency that supports their artistic vision allows him to produce possibly his best music ever.
Whether it is future solo albums, cooperation with other artists from the same label, or working in production behind the scenes, one thing remains certain.
Hui is entering a new period—the one where he can express his artistic nature freely, confidently, and without any restrictions.
