Have you ever wondered how quickly a single rumor can take over the internet? Can one unverified story really shake up the entertainment world? And what happens when South Korea’s “Nation’s First Love” becomes the center of such gossip?
Recently, actress and singer Bae Suzy experienced a dramatic bout of marriage rumors with Kim Byung Hoon, the billionaire CEO of beauty-tech giant APR Corp. Within hours, the story proliferated on forums, gossip pages and social media, leading to astonishment among fans.
However, Suzy’s agency, Management SOOP, took a considerable and firm stance and denied the marriage rumors completely, stating them as “entirely baseless.” In spite of the denial, the marriage speculation about the two ignited discussion worth observing, if for no other reason than to contemplate why it became such a hot topic both in Korea and around the world.
How the Rumors Began
The speculation regarding marriage arrived on online forums and unsubstantiated “jjirashi” rumor sheets, where unfounded celebrity gossip is found. Regardless, the number of posts identifying Suzy with Kim Byung Hoon spread through social media platforms in intensive fashion within hours, making this speculative story one of the most talked about in Korean entertainment.
Additionally, the name attributed to Suzy added to the speculation. Kim Byung Hoon, who was referred to as one of the newest stars in South Korea’s business community, is known to most as the founder and CEO of APR Corp, the company behind notable beauty-tech products notably Medicube and Booster pro.
Agency’s Firm Denial
In a formal announcement, Suzy’s management agency, Management SOOP, said the marriage speculation is “totally groundless.” The agency also provided a strong caution to those who were behind the false claims, saying “ruinous rumors cause a great deal of damage to the artist.”
Suzy, who is still pursuing acting gigs and advertisements, has not commented on the situation.
Who is Kim Byung Hoon?
Kim Byung Hoon was born in 1988, graduated from Yonsei University and began his career as an entrepreneur through digital projects. He founded APR Corp in 2014, and with his background, he believed it could one day catapult itself to a global beauty technology company, and it has in fact become a global beauty technology company – products of APR Corp are currently endorsed by Kyliel Jenner and Hailey Bieber.
In 2024, APR Corp had gone public on the stock exchange valued at $4 billion. With Kim owning 31% of APR, his portion of the company was valued at $1.3 billion. In 2025, with APR stock pricing approaching typical hype popped near 200%, Kim had significantly elevated his personal reputation as a businessman and in the media.
Public and Media Reaction
People reacted to the rumor in very different ways. Some thought the sudden bombardment of attention given to Kim could elevate the APR Corp global brand and overall presence reach, while others were disappointed in the unchecked new age information that could be digested with the click of a button.
More lighthearted comments surfaced when some users drew attention to the fact that Kim Byung Hoon bore striking similarities to actor Song Joong Ki, and that too compounded the situation. On the other hand, Suzy’s fans mostly came out defending her, asking people to respect her privacy.
The Bigger Picture
This episode brings attention to the speed with which unverified details can turn into big news in today’s world. The matter of a rich businessman, Kim Byung Hoon, and a high-profile celebrity, Suzy, immediately catches the attention of both the entertainment and the business worlds. Their communities immediately begin discussing the matter.
People watch industries mention the need for their respective agencies to make a statement immediately so that they don’t incur brand damage, and so the story can be put behind them while the gossip is still small.
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Conclusion
The rumor that Suzy and Kim Byung Hoon are married is untrue. This rumor highlights not only the dangers of viral misinformation but also the remarkable interest in high-profile individuals.
While Kim Byung Hoon continues to gain international attention as a beauty-tech billionaire, Suzy continues to concentrate on her career and several upcoming projects.
